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Tips to Avoid Burnout
Entrepreneur burnout is a real thing and it has happened to many of us over the years. The exhaustion sets in, your focus becomes divided...
The Importance of a Market Segmentation Strategy
Marketers like to create segments – groups of people who have things in common and can, therefore, be grouped for marketing purposes. They are people...
Why Direct Marketing (Junk Mail) Is Good for Many Entrepreneurs
There is a whole generation of entrepreneurs and young business executives that believe direct mail or, as some may call it, junk mail, is a...
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