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4 mins read

Jo Joshi: Revolutionising B2B Travel

Feb 28, 2025
Business
Entrepreneurs
General
Tourism
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The Power of Travel and the Birth of DMCFinder

Travel has always been a source of inspiration and discovery, yet surprisingly, only 15% of the world’s population has ever ventured beyond their home country. Even fewer, just 7%, have explored multiple continents. For Jo Joshi, travel is more than just a passion; it is a mission. By the time she turns 60, she aims to have visited 60% of the world’s countries, an ambitious goal she is well on her way to achieving, having already explored 35% since 2022.

Jo Joshi
Jo Joshi

Jo’s deep-rooted love for travel is complemented by her extensive background in hospitality and digital marketing. However, when the COVID-19 pandemic struck in 2020, the travel industry came to a standstill. Hotels, tour operators, and travel suppliers around the world suffered tremendous losses, and the industry faced an uncertain future. Rather than standing by, Jo saw an opportunity to support struggling travel businesses by creating a digital platform that would transform the way travel suppliers connect with industry buyers.

Thus, DMCFinder was born, a powerful, tech driven solution designed to bridge the gap between high-quality travel suppliers and travel planners. By leveraging digital marketing and strategic networking, Jo’s vision was to provide destination management companies (DMCs) with the visibility they need to thrive in a competitive market.

A Tech-Driven Disruptor in the B2B Travel Industry

DMCFinder is more than just a marketplace; it is a game-changer in the B2B travel industry. Traditionally, travel planners faced significant challenges when sourcing reliable, high-quality suppliers. Meanwhile, many DMCs, despite offering world-class experiences, struggled to gain global recognition due to limited marketing budgets.

Recognising these inefficiencies, Jo set out to create a platform that would connect suppliers and travel planners seamlessly, ensuring faster, safer, and more efficient transactions. Today, DMCFinder boasts a network of over 6,000 suppliers and 200,000+ travel buyers, facilitating connections in under four hours, a process that previously could take weeks.

With the B2B travel sector valued at $37 billion and projected to double by 2030, Jo’s innovative approach positions DMCFinder at the forefront of industry transformation. By harnessing digital marketing strategies, artificial intelligence, and data-driven insights, the platform offers a smarter, more scalable way to match suppliers with travel professionals worldwide.

The Woman Behind the Vision

Jo Joshi is not just a tech entrepreneur, she is a disruptor, strategist, and visionary leader dedicated to reshaping the global travel industry. Her background spans hospitality, digital marketing, and business development, with expertise in Google Ads, digital transformation, and global networking.

As a female founder, Jo is breaking barriers in a traditionally male dominated tech industry, proving that innovation and strategic thinking can drive meaningful change. Her approach is bold, results-focused, and rooted in relationships rather than transactions. She believes that trust and collaboration are at the core of successful business partnerships, and she has built DMCFinder with these values at its foundation.

Beyond her role at DMCFinder, Jo is a passionate advocate for travel as a means of cultural exchange, personal growth, and economic development. She understands that travel is not just about destinations, it is about experiences, stories, and the people who make them unforgettable.

The Future of DMCFinder

Jo Joshi’s journey with DMCFinder is only just beginning. As the platform continues to expand its reach, the mission remains clear: empower travel suppliers, simplify the B2B travel process, and redefine industry standards through innovation and efficiency.

With travel making a strong comeback post-pandemic, Jo’s work is more important than ever. She is not only helping the industry recover but also ensuring that it evolves to meet the demands of a digital-first world. Through DMCFinder, she is creating opportunities for travel businesses to grow, connect, and thrive in a rapidly changing landscape.

For those who share her passion for travel and technology, Jo extends an open invitation to connect and collaborate. As she often says, “Travel is food for the soul, and we’d love for you to be part of our journey.”

Check out her Linkedin Profile by clicking here.

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