Why Creating a Company Vision is Necessary?
A vision is a clear mental picture of the desired future. When a company founder or senior manager creates a vision for the future, they are not just making a
The Importance of a Market Segmentation Strategy
Marketers like to create segments – groups of people who have things in common and can, therefore, be grouped for marketing purposes. They are people who tend to like or
Why all SME’s should all now use video marketing
SME’s need all the advertising they can get and this should preferably be free. This is possible in our age because social networks and the mighty internet allow even the
How to Create Good Local SEO through Google
The most obvious tip is to combine any relevant keyword with the name of the town or city where your local business is located. Tags on landing pages, images and
Why Pinterest Is the Way to Grow Your Small Business
Although Pinterest has over 100 million active users is often overlooked by companies in favor of other popular social networks, like Facebook and Twitter. However, this could work to the
How actions you take have the power to impact the world and the business
The world we live in at the moment is interconnected on many levels. There is no possibility of the fact that everything in the business field can be separated in